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100. How Popeyes scored a touchdown with their insights based marketing
Apr 16, 2024
Guest Jordan Cusner from Popeyes shares insights on creating a successful Super Bowl ad, the future of Popeyes in the QSR industry, brand loyalty, and the vibrant work environment at Popeyes.
33:03
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Quick takeaways
- Insights team at Popeyes leverages data for strategic decisions and impactful storytelling in marketing.
- Jordan Cusner highlights the importance of continuous curiosity, collaboration, and actionable insights for marketing success.
Deep dives
Popeyes' Successful Marketing Strategy - The Story Behind the Super Bowl Spot
Taking a deep dive into Popeyes' successful marketing strategy, the podcast delves into the background of their breakthrough Super Bowl ad 'The Wait is Over'. Featuring an eccentric billionaire awoken from cryogenic freeze for perfect wings, played by Ken Jeong, the ad resonated a simple message: 'Popeyes has wings'. Focusing on building alliances with marketing and cross-functional teams, the insights team ensured strategic data-driven decisions driving growth and customer impact.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode