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2min chapter
100. How Popeyes scored a touchdown with their insights based marketing
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Exploring Brand Loyalty and Personal Attachments to Essential Products
In this chapter, the discussion revolves around personal preferences for essential products, brand loyalty, and emotional attachments to specific items. The speakers also delve into the concept of brands embodying personalities by comparing brands they would 'marry' or 'date'.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode