Choice Hotels International and the Intersection of CMO Office and Customer Experience

Noha Abdullah, CMO of Choice Hotels International, discusses the importance of the brand and the intersection of the CMO office and customer experience. She also highlights their new marketing partnership with Zoe Deschanel. Trends in travel, such as rising wages and retirement, are influencing customer travel patterns. Choice Hotels is adapting to these trends by focusing on extended stay options and providing amenities that cater to both work and leisure. They have also implemented a loyalty program called Choice Privileges, which offers guests the best price guarantee and rewards for future stays or gift card redemption. Noha emphasizes the value of guest feedback and how it informs their marketing strategy and initiatives. Additionally, she mentions the significance of incorporating local flavors and creating spaces that enhance the guest experience. Finally, Noha touches on the future of Choice Hotels and the industry, including the impact of reshoring American manufacturing and the increasing importance of providing personalized and comfortable accommodations.