3min chapter

The Modern Customer Podcast cover image

Inside Choice Hotel’s Customer-Focused Data Strategy

The Modern Customer Podcast

CHAPTER

The Definition of Customer Experience and the Role of Hotels in Enhancing Experiences

This chapter explores the definition of customer experience and its importance, as well as how hotels can enhance customer experiences. It also discusses the challenges consumers face when booking hotels and introduces a campaign with Zillie Deschanel to drive consumers to choicehotels.com.

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