Ecommerce Playbook: Numbers, Struggles & Growth We Built Our Own Incrementality Testing Tool
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Apr 29, 2025 Discover the innovative incrementality testing tool that revolutionizes marketing measurement. Dive into why this testing method is superior and how it makes geo holdout experiments more cost-effective. Hear real-world impacts from brands already benefiting from this approach. The conversation reveals essential strategies for optimizing advertising, including market selection and revenue analysis. Tune in if you're ready to transform your ad budget planning and eliminate guesswork in your marketing efforts!
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Incrementality Testing Is Gold Standard
- Incrementality testing via causal geo holdout experiments is the gold standard in marketing measurement.
- Existing solutions are costly, so building an in-house tool democratizes access with high confidence results.
Control Ensures Reliable Test Results
- Building our own incrementality tool enables full control and understanding.
- This prevents acting on erroneous test results which could harm the brand.
Control Test Setup for Clean Data
- To run clean incrementality tests, control the experimental setup tightly.
- Guide channel setup and inputs to avoid noisy data and unreliable results.