Overthink

Influence(rs)

Sep 13, 2022
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ANECDOTE

Buying from an Influencer

  • Elli bought a bookshelf from a stylish interior decor influencer she follows on Instagram.
  • This created a loop of influence from social media directly to a local second-hand sale.
INSIGHT

Influencers vs. Celebrities

  • Influencers differ from celebrities by offering more direct, unmediated interactions with followers.
  • This direct access transforms influence into a more personal and ongoing relationship.
INSIGHT

Influencer vs Content Creator

  • The shift from 'influencer' to 'content creator' attempts to reframe labor as productive rather than merely influential.
  • 'Influencer' is feminized and objectifying, while 'content creator' suggests masculine-coded production and respectability.
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