Influence(rs)
Overthink
00:00
Is There a Viral Cycle in Influencers?
I think what holds influencers together, of various stripes, is that they are objects of emulation. People want to emulate the influencer, right? And so there's this weird, mediated nature of advertisement there that goes by way of emulation. I remember a friend of mine who's an actrss, for instance, got passed over for a role one time on a tv show because she had fewer followers than another actress who was up for the same role. So literally, once they had gotten to the point of deciding between two people, the final decision that the casting directors were making was exclusively based on how big of a social media following that they had.
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