Grit How Plaid Turned a Failed $5.3B Deal with Visa into Momentum | Zach Perret (Plaid)
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Jul 14, 2025 
Zach Perret, Co-founder and CEO of Plaid, shares insights from his journey in fintech, including leading Plaid through a failed $5.3B acquisition by Visa. He discusses the emotional challenges of the setback and the pivotal lessons learned about communication and trust. Zach emphasizes the delicate balance between rational and emotional decision-making in high-pressure situations. He also reflects on how Plaid navigates market changes and maintains user obsession—transforming setbacks into a foundation for innovative growth.
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Emotional All Hands on Acquisition
- The all hands meeting announcing Plaid's acquisition was emotional, mixing happiness and sadness.
- Visa execs visiting felt culturally different from Plaid employees, affecting team morale.
Clear Ownership in Decision-Making
- Delegate decision ownership to one individual who must gather all input and dissent.
- That individual is responsible for the final call, ensuring clear accountability.
Post-Deal Optimism and Growth
- After the Visa deal fell through, Zach felt bullish and excited about Plaid's independent future.
- Walking away allowed the company to reinvest and grow on its own terms.
