How I Built This with Guy Raz

How I Built Resilience: Bert and John Jacobs of Life is Good

Sep 17, 2020

28:38

Highlights

AI Chapters

Episode notes

The Power of Optimism

03:07

What Have You Learned About Your Leadership?

02:58

The Difference Between Irrational Optimism and Rationalism

02:46

Introduction

2min

How Did You Respond to This, Presumably, Yo Told Your Employers, Don't Come In?

4min

Direct O Garment Printing - Is It the Thing That Kills Businesses?

2min

I'm Not a Fashione for Company, but the Art and the Message

5min

How I Built This Resilience Edition

7min

The Power of Optimism

3min

The Difference Between Irrational Optimism and Rationalism

3min

What Have You Learned About Your Leadership?

3min

How I Built This From NPR

57sec

Bert and John Jacobs had just come off a $100 million year for their Boston-based apparel company, Life is Good. However, the COVID-19 pandemic has upended business as usual, forcing the brothers to invest in a new printing model while trying to encourage optimism during this time of economic and social distress. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

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