How I Built Resilience: Bert and John Jacobs of Life is Good

Bert and John Jacobs, the co-founders of Life is Good, share their inspiring journey of resilience and optimism. They discuss navigating the challenges of the COVID-19 pandemic, from strategic pivots to e-commerce to innovative printing methods. The brothers emphasize the importance of community and core values like gratitude and authenticity in their business culture. With personal anecdotes, they highlight how fostering optimism can guide teams and customers through turbulent times, showcasing the power of collaboration and emotional connections.