Bert Jacobs

Bert Jacobs, co-founder of Life is Good, shares his inspiring journey from street vendor to a $150 million brand promoting optimism. He reflects on how his mother's positivity shaped their family's resilience. Bert discusses the transformative power of humor and hope in t-shirt design during challenging times, and the importance of nurturing personal relationships within a business. He also delves into navigating optimism after trauma, emphasizing a genuine outlook that balances challenges with positivity.

Bert Jacobs, co-founder of Life is Good, shares his journey in building the brand and the power of humor in connecting with people. He discusses the origins of their T-shirt brand and the importance of spreading optimism. Jacobs emphasizes the value of incorporating a social cause into a business and the impact it can have on employee morale. He highlights the importance of taking action, putting the customer first, and learning from feedback. Overall, the episode emphasizes the power of optimism to build a successful brand.

Bert and John Jacobs, the co-founders of Life is Good, share their inspiring journey of resilience and optimism. They discuss navigating the challenges of the COVID-19 pandemic, from strategic pivots to e-commerce to innovative printing methods. The brothers emphasize the importance of community and core values like gratitude and authenticity in their business culture. With personal anecdotes, they highlight how fostering optimism can guide teams and customers through turbulent times, showcasing the power of collaboration and emotional connections.