The School of Greatness
230 The Power of Optimism to Build a Brand with Bert Jacobs
Sep 21, 2015
Bert Jacobs, co-founder of Life is Good, shares his journey in building the brand and the power of humor in connecting with people. He discusses the origins of their T-shirt brand and the importance of spreading optimism. Jacobs emphasizes the value of incorporating a social cause into a business and the impact it can have on employee morale. He highlights the importance of taking action, putting the customer first, and learning from feedback. Overall, the episode emphasizes the power of optimism to build a successful brand.
54:22
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Quick takeaways
- Humor is a powerful superpower that everyone has access to.
- Taking action and starting today is crucial for achieving greatness.
Deep dives
Choosing optimism as a path to fulfillment
Bert Jacobs emphasizes the power of optimism and encourages others to choose to be optimists as well. He believes that being an optimist not only makes life more enjoyable, but also allows for personal growth and the ability to make a positive impact on the world.
