230 The Power of Optimism to Build a Brand with Bert Jacobs

Bert Jacobs, co-founder of Life is Good, shares his journey in building the brand and the power of humor in connecting with people. He discusses the origins of their T-shirt brand and the importance of spreading optimism. Jacobs emphasizes the value of incorporating a social cause into a business and the impact it can have on employee morale. He highlights the importance of taking action, putting the customer first, and learning from feedback. Overall, the episode emphasizes the power of optimism to build a successful brand.