This Week in Startups

E1110 The Next Unicorns E18: Ghost Locomotion CEO John Hayes builds self-driving kits for consumer vehicles, shares insights on cameras vs. Lidar, targeting highways, 5G’s impact on self-driving & more

Sep 17, 2020
John Hayes, CEO and co-founder of Ghost Locomotion, is at the forefront of bringing self-driving kits to consumer vehicles. He discusses the critical debate between cameras and LiDAR for detection, the challenges of retrofitting various car models, and the impact of 5G on autonomous driving. Hayes also highlights the environmental hurdles that self-driving tech faces, like fog and humidity, and the significance of developing intuitive algorithms for safety. His insights shed light on the industry's journey toward safer, smarter roads.
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INSIGHT

Focus on Software

  • Ghost Locomotion decided to add self-driving hardware to existing cars.
  • They observed that software, not hardware, caused most self-driving accidents.
ANECDOTE

Self-Driving Installation

  • Ghost installs self-driving tech like a stereo system, adding a computer and cameras.
  • The hardware integrates with car controls, transforming regular vehicles into autonomous ones.
INSIGHT

Car Similarities

  • Cars share enough similarities for streamlined self-driving kit installations.
  • Minor adjustments are needed due to platform variations (American, German, Japanese).
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