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From Ads to Animal Urine
- Ken Johnson, a forestry graduate, transitioned from advertising to the animal urine business.
- He took over Foggy Mountain Hunting Sense and Lures, initially selling to hunters.
Urine as Communication
- Hunters traditionally used animal urine, like fox urine, to mask their scent from prey like deer.
- Johnson realized animal urine's broader potential as a repellent for various animals.
Deer Population Boom
- The growing deer population, exploding from 300,000 to 32 million, caused extensive garden damage.
- This created a high demand for repellents, like coyote urine, boosting Johnson's business.