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The Economics of Everyday Things: Animal Urine

Freakonomics, M.D.

CHAPTER

The Economics of Everyday Things

All natural product that takes animals natural instinct and puts it to work for your customers. People have sent bottles to their friends as a prank. They've sprayed it on storefronts to keep people from loitering around businesses. For Johnson, though, the market for animal waste has been a golden ticket. It supported our family for 37 years. And now my daughter and her husband are in the process of taking it over. We're very careful and are packing and everything because the mailman would not like it to burst open in his truck.

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