3min chapter

Freakonomics, M.D. cover image

The Economics of Everyday Things: Animal Urine

Freakonomics, M.D.

CHAPTER

Coyote Urine: A Communication Player in the Wild

The deer population in the US grew from around 300,000 to 32 million. All those deer were wreaking havoc on newly created suburbs and rural developments. A Clemson University report pegged the total damage that deer inflicted on gardens and landscaping at $250 million per year. Homeowners were in desperate need of a solution; Johnson had just the thing.

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