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The Economics of Everyday Things: Animal Urine

Freakonomics, M.D.

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Johnson's Predator Urine Helps Protect Your Home From Pests

Most of Johnson's business comes from homeowners. One study found that applying bobcat urine to apple trees reduced groundhog damage by up to 98%. Another study showed that leopard pee had no effect whatsoever on the determined spirit of small rodents.

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