The GaryVee Audio Experience VaynerX Presents: Marketing for the Now Episode 39: A Look Back on 2022
Dec 14, 2022
Jessica Williams, who leads brand and marketing partnerships at Coinbase with a background at Visa, shares her insights on the evolving landscape of marketing in 2022. She discusses the necessity of adaptability in business strategies and emphasizes the balance between AI technology and human connection. They also delve into shifting consumer engagement dynamics, highlighting the importance of brand loyalty and fostering community. Plus, Williams underscores the enduring value of in-person events amid a digital shift, making a case for meaningful interactions.
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Transcript
Episode notes
Investing in Uncertain Times
- 2022 was a good year to invest, similar to the dot-com bubble and financial crisis.
- Those who stayed invested will likely outperform those who left.
Web3 and NFTs in 2022
- Web3 and NFTs experienced a significant downturn in 2022, causing substantial losses for some investors.
- This downturn mirrors previous tech bubbles, and the surviving projects may become the future giants.
Resource Allocation for Success
- Be bold and adapt resources to new strategies and areas.
- Successful companies reallocate 10-40% of resources, unlike less successful ones who only move 1%.