
VaynerX Presents: Marketing for the Now Episode 39: A Look Back on 2022
The GaryVee Audio Experience
00:00
Shifting Dynamics of Brand Loyalty and Consumer Engagement
This chapter explores the shifting dynamics of consumer engagement and brand loyalty, focusing on the 'thousand true fans' concept. It highlights how brands are prioritizing core advocates and discusses the opportunities for small businesses to flourish within niche markets.
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