Jessica Williams

Jessica Williams, who leads brand and marketing partnerships at Coinbase with a background at Visa, shares her insights on the evolving landscape of marketing in 2022. She discusses the necessity of adaptability in business strategies and emphasizes the balance between AI technology and human connection. They also delve into shifting consumer engagement dynamics, highlighting the importance of brand loyalty and fostering community. Plus, Williams underscores the enduring value of in-person events amid a digital shift, making a case for meaningful interactions.