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Deconstructor of Fun
251. LIVE from San Francisco with Special Guest Stars
Nov 12, 2024
Matt Harris, who oversees product management at Activision Blizzard Media, and Joseph Kim, known as JK and currently building a studio in India, dive into the future of gaming. They discuss the rise of unconventional advertising models and the evolving monetization strategies in the gaming landscape. The conversation shifts to the challenges smaller studios face amid industry giants and explores Netflix's attempts in the gaming world. They also touch on how AI is reshaping marketing strategies and the integration of games into popular media for user engagement.
01:00:57
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Quick takeaways
- The podcast emphasizes the necessity for innovative monetization strategies as traditional models become unsustainable for developers in the gaming industry.
- Experts discussed the revival of incentivized marketing, highlighting its evolution towards enhancing user engagement rather than just increasing installations.
Deep dives
Heroic Labs GameStack for Game Development
Heroic Labs GameStack offers a comprehensive suite of tools designed to aid developers in creating successful gaming titles. Key components include Nakama, a powerful backend game server, Hero, a game development framework that simplifies the creation process, Satori for live operations, and Heroic Cloud which provides scalable infrastructure. This technology allows game developers to focus on creativity while reducing technical risks and operational challenges. As a result, developers can scale their products effectively and engage in operations with confidence.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode