Joseph Kim

Joseph Kim, CEO of LILA Games, shares his gripping journey from emotional struggles in Bangalore to tense moments at Gamescom. He discusses the harsh realities of chasing a vision, examining the emotional and familial toll of entrepreneurial ambition. The conversation touches on defining success, the misconception of wealth equating to fulfillment, and the hidden costs of startup life, including panic attacks. Joseph reflects on the delicate balance between personal values and financial goals, all while emphasizing the importance of team dynamics and resilience in parenting.

Matt Harris, who oversees product management at Activision Blizzard Media, and Joseph Kim, known as JK and currently building a studio in India, dive into the future of gaming. They discuss the rise of unconventional advertising models and the evolving monetization strategies in the gaming landscape. The conversation shifts to the challenges smaller studios face amid industry giants and explores Netflix's attempts in the gaming world. They also touch on how AI is reshaping marketing strategies and the integration of games into popular media for user engagement.