Matt Harris, who oversees product management at Activision Blizzard Media, and Joseph Kim, known as JK and currently building a studio in India, dive into the future of gaming. They discuss the rise of unconventional advertising models and the evolving monetization strategies in the gaming landscape. The conversation shifts to the challenges smaller studios face amid industry giants and explores Netflix's attempts in the gaming world. They also touch on how AI is reshaping marketing strategies and the integration of games into popular media for user engagement.