251. LIVE from San Francisco with Special Guest Stars
Deconstructor of Fun
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Evolving User Acquisition in Gaming
This chapter explores the shift in mobile game user acquisition from mere installations to engaging players through targeted in-game events. The speakers emphasize the importance of tracking user behavior and optimizing retention strategies while fostering collaboration between user acquisition and product teams. Additionally, the discussion highlights challenges in identifying spending customers and the potential of integrating e-commerce within gaming environments to enhance monetization.
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