Think with Google Firestarters

The secrets of successful marketing transformation with Alison Orsi

Mar 28, 2024
Guest
Alison Orsi
Alison Orsi, former IBM CMO, discusses mastering customer experience, breaking silos, and fostering team collaboration. Explore the evolving role of marketing, importance of data-driven mindset, and AI integration in workflows for innovation.
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Episode notes
1
Introduction
00:00 • 2min
2
The Evolution of Marketing in Organizational Transformation
01:31 • 19min
3
Fostering a Data-Driven and Curious Mindset in Marketing Teams
20:14 • 2min
4
Evolving Role of the CMO in Marketing Transformation
22:14 • 7min
5
Exploring the Intersection of AI and Human Oversight in Workflows for Marketing Innovation
29:42 • 3min
6
Advice on Transforming Marketing Teams for Success
33:01 • 3min