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The secrets of successful marketing transformation with Alison Orsi
Mar 28, 2024
Alison Orsi, former IBM CMO, discusses mastering customer experience, breaking silos, and fostering team collaboration. Explore the evolving role of marketing, importance of data-driven mindset, and AI integration in workflows for innovation.
35:58
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Quick takeaways
- Marketing is the mortar connecting all business aspects, emphasizing a customer-centric approach.
- Collaboration across departments enhances the customer experience by identifying pain points and areas for innovation.
Deep dives
Marketing as the Connective Tissue of Business
Marketing is positioned as the thread that connects all aspects of a business, emphasizing the importance of a customer-centric approach. By viewing marketing as the mortar between the bricks, organizations can drive collaboration across departments to enhance the overall customer experience. To avoid operating in silos, marketing must focus on mapping the customer journey end-to-end to identify areas for improvement and partnership within the organization.
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