AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Think with Google Firestarters
The secrets of successful marketing transformation with Alison Orsi
Mar 28, 2024
Alison Orsi, former IBM CMO, discusses mastering customer experience, breaking silos, and fostering team collaboration. Explore the evolving role of marketing, importance of data-driven mindset, and AI integration in workflows for innovation.
35:58
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Marketing is the mortar connecting all business aspects, emphasizing a customer-centric approach.
- Collaboration across departments enhances the customer experience by identifying pain points and areas for innovation.
Deep dives
Marketing as the Connective Tissue of Business
Marketing is positioned as the thread that connects all aspects of a business, emphasizing the importance of a customer-centric approach. By viewing marketing as the mortar between the bricks, organizations can drive collaboration across departments to enhance the overall customer experience. To avoid operating in silos, marketing must focus on mapping the customer journey end-to-end to identify areas for improvement and partnership within the organization.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode