The secrets of successful marketing transformation with Alison Orsi
Think with Google Firestarters
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Fostering a Data-Driven and Curious Mindset in Marketing Teams
The chapter discusses the significance of cultivating a data-driven and adaptable mindset in marketing teams by asking pertinent questions and leveraging data for answers. It stresses the value of curiosity, storytelling, and inclusivity in data science approaches to enhance adaptability and decision-making.
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