2min chapter

Think with Google Firestarters cover image

The secrets of successful marketing transformation with Alison Orsi

Think with Google Firestarters

CHAPTER

Fostering a Data-Driven and Curious Mindset in Marketing Teams

The chapter discusses the significance of cultivating a data-driven and adaptable mindset in marketing teams by asking pertinent questions and leveraging data for answers. It stresses the value of curiosity, storytelling, and inclusivity in data science approaches to enhance adaptability and decision-making.

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