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Alison Orsi
Marketing transformation consultant and former IBM CMO
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Mar 28, 2024 • 36min
The secrets of successful marketing transformation with Alison Orsi
Alison Orsi, former IBM CMO, discusses mastering customer experience, breaking silos, and fostering team collaboration. Explore the evolving role of marketing, importance of data-driven mindset, and AI integration in workflows for innovation.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode