The secrets of successful marketing transformation with Alison Orsi
Think with Google Firestarters
00:00
The Evolution of Marketing in Organizational Transformation
Exploring the evolving role of marketing as a unifying force within organizations, this chapter emphasizes the importance of cross-functional collaboration to enhance customer experiences. It discusses the challenges and benefits of introducing agile ways of working at scale and stresses the significance of behavioral change and innovation to drive successful organizational transformation.
Transcript
Play full episode
