The Rise of Netcore and Email Marketing in India

Netcore emerged as a significant player in the email and SMS marketing landscape in India, initially growing slowly but gaining traction around 2008. The company capitalized on the increasing demand for digital marketing solutions by integrating marketing automation and customer engagement strategies into its offerings between 2013 and 2018. This period of diversification allowed Netcore to expand its clientele to mid and large-sized B2C companies and eventually pursue international growth. By strategically investing in revenue-generating channels, Netcore successfully transitioned from its modest beginnings to achieving substantial profitability.