The Graham Cochrane Show Grow your business by telling better stories (with Katie Quesada)
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Oct 22, 2024 Katie Queseda, a former nonprofit leader turned storytelling coach who has worked with giants like American Eagle and SpaceX, dives deep into the transformative power of storytelling. She explores key storytelling concepts, including the differences between micro and macro narratives and the essential three C's: context, conflict, and conclusion. Katie emphasizes the importance of authenticity in crafting compelling stories, and how integrating moments of levity can enhance audience engagement. Plus, she encourages listeners to unlock their unique narratives for deeper connections.
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RV Leap Launched A Story Business
- Katie quit her nonprofit job, bought an RV on a whim, lived in it, then launched a storytelling business after getting pregnant three weeks later.
- She used prior experience turning 90–180 minute life interviews into six-minute stage stories as the foundation for her coaching business.
Launch Cheap, Iterate, Then Raise Prices
- Start small: offer inexpensive individual sessions, iterate your content, then build a deck and workbook before raising prices.
- Grow via referrals and gradually increase fees to attract better clients and validate your market fit.
Stories Make Facts Stick
- Stories change brain chemistry and make content 60% more memorable compared to raw facts.
- To be memorable and build connection, wrap key data or lessons in human stories.