Katie Queseda, a former nonprofit leader turned storytelling coach who has worked with giants like American Eagle and SpaceX, dives deep into the transformative power of storytelling. She explores key storytelling concepts, including the differences between micro and macro narratives and the essential three C's: context, conflict, and conclusion. Katie emphasizes the importance of authenticity in crafting compelling stories, and how integrating moments of levity can enhance audience engagement. Plus, she encourages listeners to unlock their unique narratives for deeper connections.