AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
23min chapter
Grow your business by telling better stories (with Katie Quesada)
The Graham Cochrane Show
The Power of Storytelling in Business
This chapter emphasizes the critical role of storytelling for business owners and content creators, showcasing its ability to enhance communication and foster connections. It explores the elements of effective storytelling, including the distinction between micro and macro stories, and how personal experiences can drive audience engagement. The discussion highlights the importance of authenticity, vulnerability, and the scientific basis for storytelling, illustrating how memorable narratives can significantly improve information retention and emotional ties with audiences.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode