Negotiate Anything Marilyn McClure: Building Your Brand Through Negotiation
Jan 1, 2025
Marilyn McClure Demers, Vice President and Associate General Counsel at Nationwide Insurance, shares her expertise in negotiation and personal branding. She emphasizes the necessity of resilience and authenticity in the legal field, illustrated by a poignant story of coal miners on strike. The conversation delves into balancing emotions during negotiations and the art of timing, showcasing how personalized approaches can enhance relationships. Marilyn also recounts her experience handling inappropriate remarks gracefully, underscoring the significance of professionalism even in challenging environments.
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The "Come Hither" Incident
- Marilyn McClure recounts a story from early in her career involving a wildcat strike in the coal industry.
- A judge asked her to use a "come hither" look to persuade the miners to return to work, which she handled with grace and professionalism.
Personal Negotiation Motto
- Develop a personal motto to guide your negotiations.
- McClure's motto, "Don't take it personal, make it personal," emphasizes composure and creating memorable experiences.
Conflict as Opportunity
- Difficult conversations are opportunities for growth.
- Maintaining composure under pressure, especially early in your career, builds a strong personal brand.
