Kevin Knieriem, Chief Revenue Officer of Clari, discusses the benefits of data-driven sales. He emphasizes the importance of intuition in decision-making and how AI and data analytics can enhance organizational performance. Topics include sales hiring criteria, sales team evolution, and enhancing sales forecasting accuracy with data-driven insights.
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Quick takeaways
Trusting gut intuition is crucial for Kevin Knieriem in making business decisions, complemented by the benefits of data analytics.
Data-driven sales approaches involve aligning various teams to drive customer engagement, success, and forecasting accuracy.
Deep dives
Kevin's Background and Career Progression
Kevin details his career progression from St. Joseph's University to various sales roles at companies like Siebel Systems, NCR Corporation, SAP, and Oracle. He explains how his experience in different verticals within these companies shaped his leadership roles and responsibilities.
Clary's Role in Sales Transformation
Kevin highlights Clary's impact on sales leaders by empowering them to transform their approach from spreadsheet-led management to data-driven decision-making. Clary allows sales teams to have complete control over their business, creating predictability, understanding, and alignment across the revenue organization.
The Continuous Customer Journey and Revenue Operations
Kevin delves into the importance of the continuous customer journey in modern sales approaches. He explains how revenue operations involve aligning various teams, including marketing, sales, customer success, and finance, to drive customer engagement and success through data-oriented strategies.
Forecasting and Data-Driven Insights in Sales
Kevin emphasizes the critical role of forecasting in driving business decisions and shareholder value. He discusses how accurate and predictive forecasting reflects the health of a business and enables proactive adjustments based on data insights. Kevin also stresses the importance of leveraging AI to enhance forecasting accuracy and align sales strategies with business goals.
No matter how advanced sales technology gets, it’s still imperative for Kevin Knieriem to listen to his gut intuition when it comes to making business choices. And for good reason — his “Spidey senses,” as he jokingly calls them, are always accurate.
But that doesn’t mean that artificial intelligence and advanced data analytics can’t help him and his team make better decisions. In fact, as Chief Revenue Officer of Clari, a company that makes software to help businesses visualize revenue operations, Kevin’s seen firsthand how getting a handle on data can make an organization thrive.
In this episode of Go to Market Grit, Joubin and Kevin talk about the various ways data analytics has changed sales as well as what Kevin looks for in new sales hires.