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15min chapter
CRO Clari, Kevin Knieriem: Exploring the Benefits of Data-Driven Sales
Grit
Evolution of Sales Roles and Strategies
This chapter delves into the historical context of sales processes, emphasizing the significance of roles such as solution engineers and sales representatives. It explores the evolution of Customer Relationship Management systems from on-premise to cloud-based solutions, focusing on providing valuable insights and predictions to enhance sales team performance. Additionally, it discusses the importance of a data-driven approach in sales, highlighting the evolving profile of sales representatives and the qualities sought after when hiring individuals in the sales domain.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode