The Side Hustle Show 678: $300k Worth of BBQ Rub on the Side
Jun 19, 2025
Chris Gray, founder of BaldBuck.com, shares his journey of transforming a white-labeled BBQ seasoning into a $300,000 business. He reveals how leveraging existing products with unique branding and storytelling can yield impressive results. Chris discusses clever influencer outreach, community building, and effective email marketing strategies that turn casual buyers into loyal fans. He also explores the power of social proof and innovative pricing tactics, showcasing how a strategic approach can thrive in the e-commerce landscape.
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Discovery of BBQ Rub Opportunity
- Chris discovered a delicious barbecue rub from his brother-in-law and shared it with friends and family.
- Their love for it inspired him to sell the rub instead of opening a restaurant to keep overhead low.
White-Label Existing Products
- Find a product that already works and call the maker about white-label opportunities.
- You can then create your own brand and labeling without inventing the product.
Storytelling Elevates Commodities
- Commoditized products sell better when wrapped in compelling stories or benefits instead of just features.
- Adding authentic stories behind Bald Buck seasoning boosted its perceived value and sales.