678: $300k Worth of BBQ Rub on the Side
The Side Hustle Show
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Navigating BBQ Rub Marketing Strategies
This chapter explores the effectiveness of Facebook ads and educational content in promoting a BBQ rub product, emphasizing personalized storytelling and pricing strategies in niche markets. The discussion also addresses the challenges of scaling a business, transitioning from personal fulfillment to logistics management, and the complexities of using Amazon as a distribution channel versus personal e-commerce platforms. The speakers share insights on improving marketing effectiveness and sales outcomes while adapting to the increasing demands of a growing business.
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