Chris Gray

Founder of BaldBuck.com, a barbecue seasoning business that generates around $300,000 annually by white-labeling a product and building a story around it.

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Jun 19, 2025 • 1h

678: $300k Worth of BBQ Rub on the Side

Chris Gray, founder of BaldBuck.com, shares his journey of transforming a white-labeled BBQ seasoning into a $300,000 business. He reveals how leveraging existing products with unique branding and storytelling can yield impressive results. Chris discusses clever influencer outreach, community building, and effective email marketing strategies that turn casual buyers into loyal fans. He also explores the power of social proof and innovative pricing tactics, showcasing how a strategic approach can thrive in the e-commerce landscape.

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