Startups For the Rest of Us

Episode 789 | TinySeed Tales s5e1: From Agency to SaaS

8 snips
Aug 21, 2025
Harris Kenny, the founder of Outbound Sync, shares his daring transition from agency owner to SaaS entrepreneur. He reveals the challenges of leaving behind steady revenue for the high stakes of SaaS development. The conversation covers why many agencies struggle to make this leap and the critical decision between going all-in or splitting focus. Harris reflects on his personal journey, the importance of community and mentorship, and the balance of hard work and luck in entrepreneurship. This insightful discussion illuminates the path to building a successful SaaS product.
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ANECDOTE

Agency To Product Origin Story

  • Harris built Outbound Sync from his agency experience and called it an integration product between sales engagement platforms and CRMs.
  • He started the SaaS after seeing demand from agency customers and small experiments that turned into recurring revenue.
ADVICE

Commit Fully To One Venture

  • Commit fully to one company rather than splitting focus across multiple ventures.
  • Harris and Rob emphasize that focused effort produces better ideas and accelerates growth compared to juggling several projects.
INSIGHT

Power Of Narrow Focus

  • Narrowing to B2B SaaS increased the relevance of peer advice and mentorship for Harris.
  • Operating in a tight niche lets founders dig deep on things like churn and product-market fit with similar companies.
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