Marketing Against The Grain AI Agents Will Kill Marketing As We Know It, According to Perplexity's Founder
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Jan 2, 2025 Explore the radical shift in advertising brought by AI agents. Discover how brands must adapt strategies to engage AI rather than human consumers. Uncover the challenges and opportunities that come with navigating an AI-driven marketing landscape. The discussion highlights the impending transformation and what marketers need to consider for future success.
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AI's Impact on Advertising
- AI disrupts search, impacting advertising.
- Paid advertising's disruption hasn't been fully explored.
Agents as Ad Consumers
- AI agents will consume ads, not users.
- Merchants will compete for agents' attention.
Targeting AI Agents
- Brands must adapt to attract AI agents.
- Create ads that appeal to pre-programmed agent criteria.