AI Agents Will Kill Marketing As We Know It, According to Perplexity's Founder
Marketing Against The Grain
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The Future of Advertising in an AI-Driven World
This chapter explores the transformative effects of AI on advertising, emphasizing the shift from traditional methods to AI-mediated user engagement. It examines how brands will need to adapt their strategies to appeal to AI agents instead of human consumers, presenting both opportunities and challenges for marketers.
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