
How I Learned to Love Shrimp
Jayasimha Nuggehalli on working collaboratively with the animal agriculture industry to help animals
Mar 12, 2024
Exploring the benefits of collaborating with the animal agriculture industry to promote animal welfare in Asia. Discussing challenges, insights from cage-free work, and forecasting the Asian animal movement. Insights from Jayasimha Nuggehalli on the strategic approach to improving animal welfare standards.
01:36:56
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Quick takeaways
- Localized solutions are needed in Asia due to ineffectiveness of global strategies for animal welfare reforms.
- Working with major food companies in Asia is crucial for driving impactful change in animal welfare.
Deep dives
Localized Solutions for Market Entry
Implementing reputation risk theories did not prove effective in Asia, necessitating a shift towards localized solutions for market penetration. Companies in Asia require a tailored approach rather than global strategies to ensure successful entry. This adaptation in strategy highlights the need for region-specific solutions to overcome market barriers.
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