How I Learned to Love Shrimp

Jayasimha Nuggehalli on working collaboratively with the animal agriculture industry to help animals

Mar 12, 2024

Exploring the benefits of collaborating with the animal agriculture industry to promote animal welfare in Asia. Discussing challenges, insights from cage-free work, and forecasting the Asian animal movement. Insights from Jayasimha Nuggehalli on the strategic approach to improving animal welfare standards.

01:36:56

Episode guests

Jayasimha Nuggehalli

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Podcast summary created with Snipd AI

Quick takeaways

Localized solutions are needed in Asia due to ineffectiveness of global strategies for animal welfare reforms.

Working with major food companies in Asia is crucial for driving impactful change in animal welfare.

Global commitments by corporations in Asia can inspire industry-wide shifts towards higher welfare practices.

Offset credits provide a cost-effective way for companies in Asia to meet cage-free commitments and navigate supply chain challenges.

Deep dives

Localized Solutions for Market Entry

Implementing reputation risk theories did not prove effective in Asia, necessitating a shift towards localized solutions for market penetration. Companies in Asia require a tailored approach rather than global strategies to ensure successful entry. This adaptation in strategy highlights the need for region-specific solutions to overcome market barriers.

Taking a Pragmatic, Farmer-Centered Approach to Animal Welfare Improvements

02:58

Challenges of Transitioning to Cage-Free Egg Production

04:34

Introduction

3min

Exploring Animal Welfare Initiatives and Inspiring Figures in the Movement

3min

Collaborative Animal Welfare Approach in Food Industry

12min

Navigating Challenges in Influencing Animal Agriculture Industry in India

25min

Balancing Profit and Animal Welfare in Market Economies

15min

Cost Considerations in Transitioning to Cage-Free Farming

31min

Journey from Humane Society to Global Food Partners

4min

Media Recommendations and Industry Insights for Listeners

4min

Jaya is a seasoned operational executive with a rich history of promoting animal welfare in the food retail sector. As the Co-founder and Chief Program Officer of Global Food Partners, a Singapore-based multinational consulting firm, he helps food and hospitality businesses implement their cage-free egg policies across Asia and reduce the cost of cage-free sourcing.

A fascinating episode as we unpick the many advantages of working collaboratively with the industry to advance animal welfare. We chat about the key challenges to this type of work right now, animal welfare challenges in Asia generally and try to understand some of the key barriers for companies implementing improved animal welfare standards for the animals in their care.

Jaya has an absolute wealth of knowledge and experience in this area so it was a real pleasure to hear about his important work and strategic approach. A great listen.

Relevant links to things mentioned throughout the show:

Chapter Headers:

0:02:38 Why GFP works collaboratively with companies

0:06:10 Market forces and why they matter

0:12:01 Making progress for cage free

0:18:21 Key insights from cage free work in India and Asia

0:20:11 Reputational risk and its limitations in Asia

0:25:59 Forecasting the Asian animal movement

0:31:18 The impact of global welfare commitments on Asian companies

0:36:45 The importance of social proof

0:39:39 Consumers or companies responsibility

0:50:00 Offset credits for cage-free procurement

0:54:51 Cost implications of going cage free

1:08:46 Pushback from other animal advocacy groups

1:12:30 GFP plan for expanding in more countries

1:19:00 Cage free vs broiler commitments in Asia

1:20:22 The need for ecosystems and GFP's work

1:23:02 Career advice for advocates in Asia

1:26:20 Cultivating personal motivation

1:29:24 Closing questions

If you enjoy the show, please leave a rating and review us - we would really appreciate it! Likewise, feel free to share it with anyone who you think might enjoy it. You can send us feedback and guest recommendations via Twitter or email us at hello@howilearnedtoloveshrimp.com. Enjoy!

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How I Learned to Love Shrimp

Jayasimha Nuggehalli on working collaboratively with the animal agriculture industry to help animals

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Localized Solutions for Market Entry

Collaborative Approach with Food Companies

Impact of Global Commitments on Asian Markets

Offset Credits for Meeting Commitments

Corporate Motivations and Responsibility

The Value of Credits in Agriculture

Transition to Cage-Free Farming

Importance of Ecosystems in Agricultural Transformation

Taking a Pragmatic, Farmer-Centered Approach to Animal Welfare Improvements

Challenges of Transitioning to Cage-Free Egg Production

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

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Discover
highlights

How I Learned to Love Shrimp

Jayasimha Nuggehalli on working collaboratively with the animal agriculture industry to help animals

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Localized Solutions for Market Entry

Collaborative Approach with Food Companies

Impact of Global Commitments on Asian Markets

Offset Credits for Meeting Commitments

Corporate Motivations and Responsibility

The Value of Credits in Agriculture

Transition to Cage-Free Farming

Importance of Ecosystems in Agricultural Transformation

Taking a Pragmatic, Farmer-Centered Approach to Animal Welfare Improvements

Challenges of Transitioning to Cage-Free Egg Production

Get the Snipdpodcast app

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Save anymoment

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