Balancing Profit and Animal Welfare in Market Economies

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Exploring the intersection of capitalism and ethical considerations in the animal agriculture industry, the chapter debates the responsibility for animal welfare among consumers and companies. It delves into the incorporation of animal welfare into ESG factors and the impact on C-level executive compensation. Strategies for implementing animal welfare standards, including cost implications and the use of offset credits, are discussed within the context of consumer priorities and supply chain logistics.

Jaya is a seasoned operational executive with a rich history of promoting animal welfare in the food retail sector. As the Co-founder and Chief Program Officer of Global Food Partners, a Singapore-based multinational consulting firm, he helps food and hospitality businesses implement their cage-free egg policies across Asia and reduce the cost of cage-free sourcing.

A fascinating episode as we unpick the many advantages of working collaboratively with the industry to advance animal welfare. We chat about the key challenges to this type of work right now, animal welfare challenges in Asia generally and try to understand some of the key barriers for companies implementing improved animal welfare standards for the animals in their care.

Jaya has an absolute wealth of knowledge and experience in this area so it was a real pleasure to hear about his important work and strategic approach. A great listen.

Relevant links to things mentioned throughout the show:

Chapter Headers:

0:02:38 Why GFP works collaboratively with companies

0:06:10 Market forces and why they matter

0:12:01 Making progress for cage free

0:18:21 Key insights from cage free work in India and Asia

0:20:11 Reputational risk and its limitations in Asia

0:25:59 Forecasting the Asian animal movement

0:31:18 The impact of global welfare commitments on Asian companies

0:36:45 The importance of social proof

0:39:39 Consumers or companies responsibility

0:50:00 Offset credits for cage-free procurement

0:54:51 Cost implications of going cage free

1:08:46 Pushback from other animal advocacy groups

1:12:30 GFP plan for expanding in more countries

1:19:00 Cage free vs broiler commitments in Asia

1:20:22 The need for ecosystems and GFP's work

1:23:02 Career advice for advocates in Asia

1:26:20 Cultivating personal motivation

1:29:24 Closing questions

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