How I Learned to Love Shrimp cover image

Jayasimha Nuggehalli on working collaboratively with the animal agriculture industry to help animals

How I Learned to Love Shrimp

CHAPTER

Navigating Challenges in Influencing Animal Agriculture Industry in India

The chapter explores the hurdles faced in driving change in the animal agriculture industry in India, with a focus on egg production. It discusses the strategies employed, including investing in public policy and corporate campaigns, while emphasizing the necessity of localized solutions for different regions. The conversation reflects on 15 years of advocating for cage-free reforms, highlighting the cultural, societal, and market dynamics influencing the transition to cage-free systems.

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