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Structure Equity With Preferred Returns
- Use preferred equity for investors and keep common equity for the searcher to capture upside after the preferred hurdle.
- Structure returns so investors get a defined annualized preferred return before common splits occur.
Left At The Altar Then Raised $800K
- Kevin's first financing fell apart three days before LOI signing and he walked away after exhausting his cash.
- Later he cold‑outreached, raised $800K in five weeks, and closed the deal.
Start Investor Outreach Early
- Get on Twitter and use Sam Rosati's public investor list to find prospective backers.
- Reach out early while searching so investors know your thesis before you ask for commitments.