How to Raise Money from Investors to Buy a Business
Acquiring Minds
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How to Raise Equity From Investors
Cosa: I think raising money from investors for people recently into search is mysterious and intimidating. How did you, you can fly through these terms now, but what did it look like when you were first starting out to learn all this stuff? Yeah. Well, when he was first starting out, it was 2017, 2018, and the HBR guide had just come out. Cosa: Long story short, it fell apart in financing. They told me that I needed a certain equity amount. And then they were like, actually, we need to double it. So I didn't have any more money. so I had to walk away. Because I didn't know how to raise equity
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