The Smart Marketer Podcast Episode 259: A Product Alone Won't Save You
Jan 21, 2026
Parker Hilton, Co-founder of GigaLabs and an expert in branding for crypto enthusiasts, joins the discussion about product launches. He shares insights on how GigaLabs turned a brand idea into a reality in just eight weeks. The conversation highlights the importance of strong branding and understanding the audience, particularly the 'degen' crypto crowd. From visual branding to engaging customer experiences, the team emphasizes that launching a product successfully requires more than just a great product—it’s all about integration and emotional connection.
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Episode notes
Product Must Integrate With Brand
- A product alone won't save your business; it must integrate with brand, presentation, and customer understanding.
- John Grimshaw stresses that cohesive intention across product and brand creates meaningful customer connection.
Eight-Week Launch To Hong Kong
- Parker Hilton and Mason launched GigaLabs from a brand bible to a physical product in about eight weeks.
- They literally received hand-packed samples 12 hours before flying to Hong Kong for a Bored Ape event.
Start With Audience, Not Product
- Know your audience deeply before building a product and run a repeatable product-creation process.
- Use that audience insight to spin out products fast and build a flywheel of launches.
