Reworking Brand Identity

Episode 259: A Product Alone Won't Save You

(with John Grimshaw, Colleen Taylor, Adam Von Rothfelder & Parker Hilton)

Episode Description

You can have the best product in the world, but if you're not integrating it with the right brand identity, presentation, and customer insight, it's not going to win. In this behind-the-scenes episode from the Smart Business Systems course, you'll hear the real story of how the GigaLabs team launched a nootropic product in just 8 weeks, from nothing but a brand idea to standing out on the global stage.

This episode features a dynamic conversation between Smart Marketer's John Grimshaw, Boom's Colleen Taylor, Strong Coffee CEO Adam Von Rothfelder, and Parker Hilton of GigaLabs. If you're looking to build products that actually sell, this one's a masterclass.

"A product alone won't save you. It has to be about the integration of the product, the brand image, and the way you're presenting it, with a real understanding of the customer." – John Grimshaw

You Will Learn:

• Why a strong product means nothing without the right branding and positioning

• How GigaLabs launched in just 8 weeks with an unforgettable customer experience

• The power of emotional connection and understanding your audience

• Real-world product launch lessons you can apply in your own business

• How visual branding, packaging, and even outfits helped GigaLabs go viral

• Why new products are the lifeblood of DTC brands

Links & Resources:

• Smart Marketer – smartmarketer.com

• Smart Product Creation Course – smartmarketer.com/smart-product-creation

• Adam Von Rothfelder – linkedin.com/in/vonrothfelder

• GigaLabs – gigalabs.com

• Strong Coffee Company – strongcoffeecompany.com

• OmniSend – smartmarketer.com/omnisend (Use code SMART for 50% off 3 months)

Timestamps:

00:00 Intro: Why product alone isn't enough 01:09 Ezra Firestone on why Smart Marketer uses OmniSend 02:23 Meet the Team: Parker, Colleen, John & Adam 04:05 From brand idea to live product in 8 weeks 05:20 Reworking the brand identity from "sleepy" to "vibrant" 06:48 The pivot: From nothing to GigaLabs 09:53 How GigaLabs targeted the D-gen crypto audience 12:21 Building emotional connection with your ideal customer 13:15 The power of physical presentation: The GigaBoy jumpsuits 15:41 What brands can learn from standout Expo activations 17:03 Attention to detail: From Pantone palettes to packaging 18:07 Why GigaLabs inspired this course 19:42 John Grimshaw's Golden Rule: A product alone won't save you 20:19 Building a brand flywheel & strong product feedback loops 21:03 Final thoughts on loyalty, purpose & what's next

Call to Action

If this episode inspired you to rethink how you bring products to life, let us know. Leave a 5-star review on Apple Podcasts – Click Here Share this episode and tag us @smartmarketer using the hashtag #WeOutHere Got feedback? We'd love to hear it: support@smartmarketer.com