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Parker Hilton
Co-founder of GigaLabs and entrepreneur focused on building brands for crypto/degenerate (degen) audiences, instrumental in developing the GigaLabs brand and customer insight used in the episode.
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Jan 21, 2026
• 22min
Episode 259: A Product Alone Won't Save You
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Parker Hilton, Co-founder of GigaLabs and an expert in branding for crypto enthusiasts, joins the discussion about product launches. He shares insights on how GigaLabs turned a brand idea into a reality in just eight weeks. The conversation highlights the importance of strong branding and understanding the audience, particularly the 'degen' crypto crowd. From visual branding to engaging customer experiences, the team emphasizes that launching a product successfully requires more than just a great product—it’s all about integration and emotional connection.
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