The Spirits Business Podcast 13. ProWein/ProSpirits: insights into the future of spirits
Feb 17, 2025
In this insightful discussion, Dr. Simone Loose, head of research at Geisenheim University, Sylvia Bernard from La Martiniquaise-Bardinet, and Nikša Pirović of Pacific & Lime explore the evolving spirits industry. They delve into the importance of in-person trade shows, the rise of 'spiritainment', and the balancing act of sustainability in tequila production. The guests share key findings from the ProSpirits Report, discuss consumer trends, and emphasize the need for authentic storytelling to foster long-term business relationships.
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Current State of the Spirits Industry
- The spirits industry faces a complex environment with rising costs and taxes.
- Premiumization and crafted spirits are gaining interest, but consumers have less to spend.
Importance of Trade Shows
- Attend trade shows like ProWein to network and identify market trends.
- Use trade shows to gather feedback and find new customers.
ProWein for La Martiniquaise-Bardinet
- La Martiniquaise-Bardinet prioritizes connecting with clients at ProWein.
- They showcase new products and align launch plans with the trade show.