13. ProWein/ProSpirits: insights into the future of spirits
The Spirits Business Podcast
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The Evolution of Spirits: In-Person Connections and Emerging Trends
This chapter examines the vital role of in-person interactions in the spirits industry, especially during trade shows, emphasizing the unique multisensory experience of tasting spirits. It addresses the rise of 'spiritainment' and consumer preferences for meaningful, shared experiences, including the growing popularity of low and non-alcoholic options. Additionally, the chapter highlights emerging trends in the ready-to-drink sector and the importance of innovation as the industry adapts to changing consumer demands post-pandemic.
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